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Educational Sessions
Friday, January 20 - 9:00 - 10:00
General Session
Keynote Speaker
Center Ballroom
"World's Best Negotiator," Herb Cohen shares his secrets with attendees.
Friday, January 20 10:30 – 12:00
TRACK 1: Human Resources/Compliance
Center Ballroom
So you think that you’ve heard or tried everything to recruit staff for your private duty home care company? Wait till you hear from 25 year veteran and former private duty CEO Karon Austin. She will show you how to differentiate your company from the competition, how to get staff in your doors and challenge and reward your staff for their recruitment assistance.
Faculty: Karon Austin, MPA, RN, CHCE, General Manager, Heartland Home Health Care & Hospice, Western Division & Director, Visiting Angels, Avon, CO
Course Level: Intermediate; 1.8 Nursing CEs (MNA Approval Pending)
TRACK 2: Marketing/Business Development
South Ballroom
in the New Year! Discover Marketing, Sales and Recruiting Tactics to Generate Legendary Results Realize the value of these industry best practices that will catapult your agency into the new year! Find out how to use these ideas at your agency to maximize results. Home care is more competitive each day – tap into the expertise necessary to combat the increased competition. You cannot afford to miss this session with one of the nation’s foremost experts on home care sales, marketing, and customer service. This interactive and dynamic session is applicable to everyone in private duty home care. Participants will return to their agencies loaded with the ammunition for superior growth.
Faculty: Mike Ferris, Principal, Home Care Marketing Solutions, Chapel Hill, NC
Course Level: Intermediate; 1.8 Nursing CEs (MNA Approval Pending)
Friday, January 20 12:00 – 1:30
Lunch
North Ballroom
Featuring Special Guest Dr. Carl A. Hammerschlag
Friday, January 20 1:30 – 3:00
General Session
Center Ballroom
A demographic explosion of aging populations will create unprecedented need for health care services in the next decade. Increasing wealth will support the choice for many to receive personally tailored health care services in their home. Utilizing creative and innovative applications of technology, the home care market will evolve new products to meet the market demand. This panel discussion will focus on 3 case studies of technology best practices in private duty home care.
Faculty: Jake Levy, CEO, CareKeeper Software, Inc., Dunwoody, GA; Bob Roth, Managing Partner, and Carol Anderson, Relationship Manager, Cypress HomeCare Solutions, Phoenix, AZ; Jeneane Brian, BSN, MBA, Misys Clinical Executive, Raleigh, NC; Yvette Ilardo, VP of Management Services and Operations, Lifetime Care, Rochester, NY; Marilyn Ruch, Senior Vice President, Honeywell HomMed, Brookfield, WI
Course Level: Intermediate; 1.8 Nursing CEs (MNA Approval Pending)
Friday, January 20 3:15 – 4:45
TRACK 1: Human Resources/Compliance
Center Ballroom
There is no doubt that employment issues are an area that can land you in a heap of trouble. This program will first cover the hot topics of when a worker is an independent contractor rather than an employee and how to protect your agency through the use of noncompetition and non-solication agreements. It will then provide an overview of critical things non-unionized agencies must know concerning labor law and how it applies to them even when there is no union.
Faculty: John C. Gilliland, II, Partner, Gilliland & Caudill, Indianapolis, IN
Course Level: Intermediate; 1.8 Nursing CEs (MNA Approval Pending)
TRACK 2: Marketing/Business Development
South Ballroom
The competition among private duty home care providers is fierce. Consequently, agencies are increasingly aware of the importance of marketing their services in order to maintain profitable businesses. Agencies are developing new strategies almost every day in order to garner as many referrals as possible from their competitors. But all of these new “hot” strategies must pass legal muster, including potential violations of fraud and abuse prohibitions, antitrust laws, the rights of patients and freedom of choice of providers. The purpose of this seminar presentation is to identify “hot” new strategies and to teach agency staff how to implement these strategies without violating the law.
Faculty: Elizabeth E. Hogue, Esq., Burtonsville, MD
Course Level: Intermediate; 1.8 Nursing CEs (MNA Approval Pending)
Saturday, January 21 8:45 – 10:15
General Session
Center Ballroom
This panel of experts will explain in a simple and clear cut manner the ten most important business practices to ensure success in the world of private duty home care.
Faculty: Michael Knowles, National Director - Assisted Care Services, Addus Healthcare, Inc., Palatine, IL; Karen Thomas, President, Oxford Healthcare Home Health Agency, Springfield, MO; Pat Drea, CEO, Goodworks, Tega Cay, SC; Elizabeth E. Hogue, Esq., Burtonsville, MD
Course Level: Intermediate; 1.8 Nursing CEs (MNA Approval Pending)
Saturday, January 21 10:30 – 12:00
TRACK 1: Human Resources/Compliance
Center Ballroom
The home care industry has had a "honeymoon" period with regard to legal liability. The ”party“ now seems to be coming to an end. Agencies are under increasing fire from patients and their families. Key areas of risk include theft by agency employees, non-compliant patients and caregivers, abuse of patients by caregivers, liability for abandonment when agencies must discontinue services to patients, and admitting and continuing services to patients who are not appropriate for home care. The purpose of this presentation is to identify potential areas of risk for private duty agencies and to provide practical strategies for managing these risks.
Faculty: Elizabeth E. Hogue, Esq., Burtonsville, MD
Course Level: Intermediate; 1.8 Nursing CEs (MNA Approval Pending)
TRACK 2: Marketing/Business Development
South Ballroom
The private duty home care market is expanding greatly with the aging of America–have you tapped into existing niche markets in order to grow your business? This discussion will center on specific niche markets such as cosmetic surgery recovery, live-in aides, healthy workforce, senior apartments and adult day care, busy families, and geriatric care managers. This is your chance to break out of your mold with real life examples of how to expand your services and increase your revenue.
Faculty: Pat Drea, CEO, Goodworks, Tega Cay, SC; John Buck, Executive Director, Visiting Homemaker Service of Hudson County, Jersey City, NJ; Dana Rambow, CEO, AristoCare Home Health Services, Tucson, AZ; Merrily Orsini, Managing Director, Corecubed, Louisville, KY
Course Level: Intermediate; 1.8 Nursing CEs (MNA Approval Pending)
Saturday, January 21 12:00 – 1:00
Lunch
Forum (Lower Level)
Featuring Guest Speaker
Cathy Cather, United Health Allies
Saturday, January 21 1:00 – 2:30
TRACK 1: Human Resources/Compliance
Center Ballroom
Join one of private duty home care's leading attorneys for an update on important developments in the wage and hour law arena. Compliance with minimum wage and overtime pay requirements continues to be a challenge for home care agencies. Get an update on the companionship services exemption. Common wage and hour mistakes will be identified and explained. Time will be reserved for Q&A on these critical legal requirements.
Faculty: John C. Gilliland, II, Partner, Gilliland & Caudill, Indianapolis, IN
Course Level: Intermediate; 1.8 Nursing CEs (MNA Approval Pending)
TRACK 2: Marketing/Business Development
South Ballroom
Expand Your Business by Developing New Payor Sources Maybe you are aware of some of the non- traditional payor sources for private duty home care but didn’t have the time to learn how to position your organization to take advantage of them. If you are serious about expanding your business and growing your revenue, sit in and learn from these experts on how to obtain new business from such sources as long term care insurance, trust officers, and fiduciary attorneys.
Faculty: Pat Drea, CEO, Goodworks, Tega Cay, SC; Dana Rambow, CEO, AristoCare Home Health Services, Tucson, AZ
Course Level: Intermediate; 1.8 Nursing CEs (MNA Approval Pending)
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