Keynote Speaker

Herb Cohen

Considered the world's greatest deal-maker, Herb Cohen has been a practicing negotiator for the past four decades, intimately involved in some of the world's headline dramas, from hostile corporate takeovers to hostage negotiations. As a result of his extensive experience and unique presentation style, Cohen is internationally renowned as someone who can articulate and explain the complexities of selling and negotiations.

While serving as an advisor to Presidents Jimmy Carter and Ronald Reagan on combating terrorism, Cohen was involved in the Iranian hostage crisis and credited with helping to shape the U.S. government's response to both the hijacking of TWA Flight 847 and the seizure by terrorists of the Italian cruise ship Achille Lauro. More recently, the White House has sought his input and advice on a myriad of problems, from domestic political strategy to the plague of international terrorism.

With his classic bestseller, You Can Negotiate Anything, Cohen provided crucial negotiating tools to millions of people. The book was on The New York Times bestseller list for 39 weeks, was translated into twenty-one languages and sold two and a half million copies. His latest book, Negotiate This! By Caring... But Not T-H-A-T Much, is a new, entertaining and indispensable look at the art and practice of negotiating beyond the business world. In a self-deprecating, often hilarious manner, Cohen provides tools to negotiate with everyone from teenagers to clients or customers.

Bringing his vast knowledge and unique negotiating experiences to the podium, Cohen teaches audiences powerful yet subtle negotiating techniques to help in every business, career or relationship. With humor and dramatic flair, he presents serious situations in an entertaining and useful way.

Cohen's analyses, insights and humorous view of world events have appeared in many national and international publications, and he has been the subject of articles in TIME, People, The Economist, The New Yorker, Newsweek, Rolling Stone and Fortune Small Business. Even Playboy called him the "world's best negotiator."

A guest on the Tonight Show, Good Morning America, Nightline and the Larry King television and radio programs, Cohen is one of the most highly sought-after experts on selling and negotiation.