CARING Circulation: 30,000 Issuance: Monthly

Editorial Content
CARING is a nationally distributed, monthly magazine targeted for executives and managers of home care and hospice services. Each issue focuses on a specific topic, such as ethical concerns or paraprofessional services, and offers feature articles such as an agency profile or a discussion of how a particular issue touches one segment of the industry. Each month the magazine includes two or more departments that explore additional timely topics, such as management and legal issues or research and development.

Readership Profile
CARING is sent on a subscription and member benefit basis to home care providers-home health care agencies, home care aide organizations, hospitals, hospices, state and county health departments-as well as legislators, schools of medicine and nursing, and students.

CARING's readership is comprised of executive management, financial and legal specialists, supervisors, direct caregivers, academic institutions, and policy makers. Surveys have found that for every subscriber who receives CARING, an additional 10 people read that issue.

Payment Terms
Terms are net 30 days. Delinquent balances are subject to 18% annual finance charges (1.5% per month). Advertising agency commissions will be void if payment is not received in accordance with payment terms. NAHC reserves the right to hold the advertiser and/or agency jointly and separately liable for delinquent balances due on services provided by NAHC.

Closing Dates
Advertising space is on a first-come, first-served basis. Because issues often fill in advance of the closing date, it is advisable to make reservations as far in advance as possible. Reservations are accepted up to one year in advance. Deadlines for receipt of space reservations and camera-ready art are as follows:

Cancellations

Cancellations must be received in writing eight weeks prior to publication.