Marketing a Private Duty Home Care Agency: Know Who You are Before You Tell Others
April 22, 2013 04:47 PM
One of the most important ways Private Duty agencies can distinguish themselves from the competition – and market themselves successfully – is by first knowing what the organization’s core mission, vision and values are. Only by knowing this information can a private duty agency successfully market itself to the public.
In the most recent issue of CARING, Bob Roth, Managing Partner of Cypress Home Care Solutions in Phoenix, AZ, shares his advice on how to successfully market a Private Duty home care agency. “The agencies with the most success have a common passion for caring for others… Working in this highly personal business requires this passion and it’s important to take an inward look at what fuels your inspiration.”
For a link to the full article on tips for marketing a Private Duty home care agency, please click here.