Craft a Letter to the Editor Or Op-Ed Piece Voicing Opposition To Home Care And Hospice Cuts And Copays
Advocacy in August Tips for Success
August 23, 2013 09:02 AM
As part of a series on Congressional Recess actions NAHC members and home care and hospice advocates can do to stay invovlved, the tips below focus on on submitting a letter to the editor or op-ed piece to your local newspaper.
Letters to the Editorusually must be written in response to an article that has run in a publication's recent issues, such as a newspaper's issues in a given week. Articles covering Medicare, Medicaid or perhaps even broader health care issues could provide an opportunity for a letter.
Even if home care or hospice is not mentioned specifically, a letter to the editor
can provide additional information that was not part of the article in discussion.
Most newspapers limit letters to the editor to 250 words.
Op-ed Columnsare brief opinion pieces typically published opposite
the editorial page in newspapers.
Usually about 600-800 words long, these columns allow the newspaper's readers to present a particular concept or thought in more depth than is possible with a shorter letter to the editor.
Studying the style of a newspaper's previously published op-eds will help
give you a sense of the format and approach most likely to appeal to the
editor who selects them for publication.
Some ideas on what to say and how to craft messages that will resonate are available from the talking points, impact data, and research on the NAHC Legislative Action Network website.
Keep in mind, however, that the more you can cite your own experiences and those of the patients, the more resonance your piece will have.
Click here for an example of a letter to the editor template touting the benefits of home care and opposing cuts and copays.