NAHC Enhances its Legislative Advocacy Tools with New Social Media Platform
New Legislative Action Center allows advocates to get updates, notifications, and take action directly from their mobile devices while expanding a campaign’s reach by communicating with elected officials and policymakers via social media
January 19, 2015 07:47 AM
The National Association for Home Care & Hospice (NAHC) today launched its new Legislative Action Center with additional tools for advocates that makes participating in grassroots action simpler, and broadens NAHC’s messages by contacting policymakers and elected officials via the most popular social media sites. The Legislative Action Center will enhance NAHC’s current Legislative Action by bringing new and better ‘call to action’ tools to all of its members on federal policy issues - ensuring that home care and hospice advocates have an optimum reach to advocate for legislation and action on crucial issues.
Since 2013, President Obama, all 100 Senators and over 90 percent of House members were on Twitter. These numbers were similar for elected officials on Facebook. NAHC’s Legislative Action Center allows home care and hospice advocates to communicate with lawmakers directly on these platforms. However, the traditional calls to action via phone calls and email will still be deployed when needed.
As NAHC saw that more and more decision-makers were using social media platforms, the organization decided to invest in enhancing the scope and reach that its advocates could achieve. As a result, NAHC upgraded its advocacy tools, yet wants to ensure that its membership has all the information that it needs to fully participate in the new Legislative Action Center - and to insure that this transition is smooth for home care and hospice advocates around the country.
About NAHC’s Partnership with Phone2Action
Phone2Action is a digital grassroots platform that makes it easy for NAHC members to connect with elected officials, and to take action on issues that matter to home care and hospice providers directly from their mobile devices. Today, more than 90 percent of Americans own a cellphone. Phone2Action places social action within reach of all mobile devices. By working with Phone2Action, NAHC members, consumers, friends and associated advocacy groups will be using the tools to amplify their voices and reach elected officials utilizing traditional email, but also Twitter, Facebook, and phone calls.
By using mobile technology for advocacy, NAHC is being responsive to providers and meeting them where they are: on their mobile phones. Together, NAHC and its members will write a new chapter in the story of home care and hospice advocacy as it moves further into the digital era.
Phone2Action was introduced at NAHC’s Annual Meeting in Phoenix last year. At the meeting, NAHC leadership completed a live call-to-action engaging its members, and encouraging them to take action from their mobile phones in support of home care and hospice services. Attendees sent hundreds of emails, tweets, and Facebook posts to officials in support of legislation that would improve the delivery of home care services. Participants also thanked Senators Wyden and Portman for their presentations at the meeting, and their ongoing advocacy for home care and hospice.
What the Changes Mean for Home Care and Hospice Advocacy
While Legislative Action Center will allow home care and hospice advocates to broaden their reach and further their engagement on key issues, much of the background information that advocates are familiar with through the previous NAHC Legislative Action Network will remain the same, and can be found here.
NAHC will continue to provide advocates with the most up-to-date information on federally elected officials and their staff names and contact information, as well as continuing to make available all of the detailed information on pending federal legislation - including talking points, briefings, analysis, and other resources developed and compiled by NAHC’s staff of experts.
NAHC’s pilot program with Phone2Action occurred at the 2014 Annual Meeting in Phoenix, AZ. At the meeting, NAHC staff walked attendees through the ease-of-use of participating in its new social campaigns. In the manner of minutes 549 messages were sent to lawmakers urging them to allow nurse practitioners to sign plans of care and to support, S.1332/H.R. 2504, the Home Health Care Planning and Improvement Act.
To further familiarize home care and hospice advocates with the new platform, a Day of Social Action was held in mid-November that also urged advocates to contact their elected officials and asked them to support the Home Health Care Planning and Improvement Act. The Day of Social Action saw advocates reach their lawmakers through Facebook and Twitter in support of this legislation.
Earlier this month, NAHC encouraged advocates to contact CMS Administrator Tavenner asking for a phase-in approach to the new Face-to-Face rules. In the span of just a few hours, close to 300 emails flooded Ms. Tavenner’s inbox.
NAHC has also asked home care and hospice advocates to contact their elected officials in support of the H.R. 30/ S. 30, the “40 Hours is Full Time Act.”
While in its early phases, NAHC has seen tremendous success in engaging elected officials and policy makers by utilizing this new social media platform.
To become familiar with NAHC’s new Legislative Action Center, please click here.
To sign up to receive advocacy text messages directly to your mobile device, please click here.