Annual Meeting Spotlight: Marketing & Business Development Education Sessions
In coming weeks, the National Association for Home Care & Hospice (NAHC) is running a series of articles highlighting the exciting education sessions available under the various education tracks at the 2015 NAHC Annual Meeting & Exposition.
August 7, 2015 02:46 PM
The focus of today’s Annual Meeting Spotlight is the Marketing & Business Development education track at the 2015 NAHC Annual Meeting & Exposition.
“The Marketing & Business Development education track will provide the most effective strategies and practical steps available to improve marketing efforts and business decisions, so that agencies can implement them right away upon returning to the workplace,” said NAHC President Val J. Halamandaris
Here are the high quality education sessions available under the Marketing & Business Development education track at the 2015 NAHC Annual Meeting & Exposition:
How to Power up Your Agency, Your Income, and Your Sales Team
Learn how to manage your sales team and never make a no-value sales call again. This program will provide you with the tools necessary to skyrocket your referrals and profits. We will demonstrate trigger questions to help referral sources identify patients who qualify and can benefit from the services your home health, hospice, or private duty organization can provide. Learn how to change your message when your audience changes.
How to Survive the Continuum Consolidation
Cost-saving measures in PPACA, ACOs, bundled payments, etc., are leading to more consolidation along the continuum of health care. This consolidation makes it very important to pursue strategic partnerships with acute-care and other long-term care providers. Based on the experience of one agency, this session will help providers prepare for consolidation by reviewing the legal, financial, and operational aspects of this relationship, as well as considerations for identifying partners.
How to Create Successful Programs through Payer / Provider Collaboration
Learn how the Institute on Aging in San Francisco, CA, collaborated with local health plans to transition their members into available home and community-based settings that support independent living.
How to Develop a Niche that Meets the Needs of a Looming Epidemic: Selling Services for Alzheimer's and Related Dementias
The increasing number of seniors in the United States, particularly the oldest old, means the number of new cases of Alzheimer’s and other dementias should double by 2050. Developing a niche program to meet the needs of this growing group can ensure agencies long-term revenue growth. Learn how to define market share potential, how to develop a niche program, and how to sell dementia services across the home care spectrum.
How to Make Home Care an Essential Part of an ACO
This session will address what home health and hospice can contribute to ACOs. While home health and hospice are not a core part of ACOs today, these health care services can provide the right care in the right place for many patients. This session will explore what could happen if home health and hospice providers were a more integral part of the health care continuum and describe strategies for measuring and marketing the value these services bring to the table.
How to Brand Your Agency: Communicating your Heart and Passion
Branding is the buzzword of business, including home care. So it’s important to know how to boost your brand in order to build recognition and recalls. Learn from a leading home care agency about the key components of branding. You’ll leave knowing what a brand is, how to impart it to your community, the importance of messaging, and how to develop systems that monitor your brand’s success.
How to Create Lasting Partnerships and a Meaningful Value Proposition with ACOs
ACOs represent the fastest-growing segment of the health care industry. Yet few home health and hospice executives are familiar with ACOs or have experience dealing with them. This session will discuss what ACOS are, how to work with them, and their impact on our industry — now and in the future. Attendees will leave with an understanding of how to form partnerships with ACOs.
How to Improve the Customer Experience: The Keys to Improving Quality and Patient Safety
Learn the key factors leading to a superior customer experience. Then leverage this high level of customer satisfaction to improve quality of care and patient safety.
How to Operate a Competitive Private Duty Program in Your Home Care Agency
Home health agencies that have provided only traditional home health and may even be hospital based will learn how to develop a successful business model for opening and operating a private duty program that can compete with anyone in their market. The presenters have successfully accomplished this in a hospital home health department, a SNF-based agency, and a large, independent, not-for-profit home health agency.
About NAHC Annual Meeting Education Sessions
The 2015 NAHC Annual Meeting offers the greatest, most expansive, and largest number of education programs for home care and hospice. The education programs cover the latest information that home care and hospice providers need in order to prepare for changes and trends in the legal and regulatory environments. Individuals who attend the 2015 Annual Meeting will have the opportunity to earn up to 20 Continuing Education credits in-person, as well as additional credits through programs that will be available online. All of the course offerings will be available for credits to Nurses and Certified Public Accountants. Specific courses and credits will be available to Nursing Home Administrators, Assisted Living Administrators, and Social Workers.
For more information about the Marketing & Business Development track, please click here.