Private Duty Conference Spotlight: Marketing Education Session
December 17, 2015 09:57 AM
The National Association for Home Care & Hospice (NAHC) is holding the 2016 Private Duty Home Care Conference in Charleston, South Carolina, on February 1-2, 2016. NAHC Report is highlighting education sessions at the Private Duty Conference, including interviews with faculty and experts, as well as previews of the key takeaways that participants will gain.
The 2016 Private Duty (PD) Conference will include the education session,“Marketing Your Agency: Best Practices and Processes.” The lead faculty for the session is Melanie Stover, President/COO of Home Care Sales by Power Shot Training, who described the value of the session and the issues it will address.
“Often I see PD firms that do not have a dedicated sales representative out in the field,” Stover said. “The desire of each agency I work with is to serve more patients and grow. This goal can be achieved through the creation of a consistent process of communicating with other health care professionals that serve our clients. The owners and care managers are key to the success of developing a communication methodology that supports the clients care and other health care professionals.”
Stover said the session will especially benefit owners and care managers. “They will gain a clear pathway to systematize their communication with other professionals that touch the lives of their clients,” she said. Increased and improved communication allows for “a deeper relationship with our care partners (other care professionals” and results in “more referrals from our care partners.”
The most important skill participants will gain is how to create a system, Stover said. “This session helps them gain a clear vision on how to create a process so it is completed every time a client comes on service or when a client starts to interact with a care partner.”
Following is a course description for the education session:
Marketing Your Agency: Best Practices and Processes
Whether you’re a nurse supervisor, care manager, or owner, this session is for you. Ultimately, the success of an agency relies upon its ability to continuously grow and improve. Everyone in an agency has a role to play in keeping up and making things better – for our patients’ sakes, too, not just our own.
Discern the objectives of each position in your agency
Build and hone a business development strategy
Designate action plans for agency members and monitor progress
Faculty: Melanie Stover, OTR/L, MBA, MS/ISM
To register for the 2016 Private Duty Conference, click here.