Social Media Monday: How To Get Started
October 10, 2016 02:27 PM
Today we continue a new series of articles on NAHC Report that I hope you will enjoy and find useful. It’s called Social Media Monday and, as the name implies, NAHC Report will feature a story on Monday about social media and how NAHC members can use it.
Last Mondaywe discussed what social media is and I briefly summarized the three biggest social media platforms – Facebook, Twitter and LinkedIn. Today, we will cover more of the basics, such as how to sign up for these social media platforms.
To sign up for Facebook, go to www.facebook.comand you should see a signup form. If you do not see the signup form, click on the words Sign Up and proceed. Fill out your name, email address or phone number, choose a password and enter your birthday and your gender. Finally, click Sign Up.
Once you have signed up for Facebook, you will need to confirm or email or phone number, whichever you gave to Facebook. Only people 13 years and older can sign up for Facebook.
One of the benefits of signing up for a Facebook account, apart from simply using the platform, is you can also use your Facebook sign-in to register for many other sites, such as many newspapers. This is a security measure called OAuth, which simply means that you sign in to a third party account – let’s say, the Washington Post – using your Facebook, Twitter or Google account. Companies offer you this option because it allows them to register you as a user without storing your password and user name. If they do not have to store it, it means they are not responsible for keeping it secure. It creates less worry and work for them and for you it means you don’t have to remember yet another username and password. Just remember your Facebook login, for example, and you can log in to many different websites.
To create a Twitter account, simply to go http://twitter.comand find the sign up box. Alternatively, you can go directly to https://twitter/signupand begin to fill out the page. You must enter your full name, a phone number and a password. Then click Sign Up for Twitter. To verify your phone number, Twitter will send you a text message with a code. You must enter the verification code in the box provided by Twitter.
Once you have clicked Sign up for Twitter, you select a username, which will be your unique identifier on Twitter. No one else will have that username as long as you have it. Choose your username or use one of several Twitter will suggest to you. They will inform you if the username you want is not available, having already been claimed by someone else. You can change your username any time you like, but you may only change it to a name that is also available. Usernames must be less than 15 words and cannot contain the words Twitter or Admin.
After you have double-checked all the information you have given Twitter, click Create My Account. You may be asked to complete a Captcha to prove that you are not a robot, but that is easy and takes only a few seconds.
While Facebook and Twitter can and often are used for both business and personal purposes, LinkedIn is primarily used for professional reasons. While Facebook and Twitter are, perhaps, more famous, LinkedIn is the top online directory for companies and professionals. The site is used by companies and individuals for career building, networking, recruiting and job searches, as well as staying in touch with professional connections. Hundreds of companies use LinkedIn to advertise and search for qualified applicants.
To join LinkedIn, first go to the website, https://www.linkedin.com/, and enter your first and last name, your email address and a password you will choose yourself. Like Facebook and Twitter, doing this much is free of charge.
After you have signed up for LinkedIn, create a LinkedIn profile, which should include much of the information on your resume, such as past and present employment, as well as any education, special skills and qualifications you possess. It’s a good idea to be thorough because the more information you enter, the more likely it is you will be contacted by someone.
Like Facebook and Twitter, you can add photos to LinkedIn. While Facebook and Twitter are almost made to post photos, LinkedIn accounts usually are limited to one or just a few photos. At least one photo should be a head shot that looks professional. The photo should be relatively current and you should be properly attired and groomed.
Your LinkedIn profile page should be the best advertisement for you and/or your company as possible. After all, even if you are not looking for a job or new business at that moment, chances are you will be doing so one day and your LinkedIn account needs to look as if you always prepared.
Once you have created your LinkedIn profile, log into your account and then update your profile and connect with people and companies you know or would like to know. It’s a very good idea to log into your LinkedIn account regularly to keep your profile updated and stay current with all your contacts, as well as building new ones. Whenever you acquire a promotion or a new skill or qualification, updated your LinkedIn profile.