Chip R. Bell
Author and Customer Loyalty Consultant

Chip helps companies build cultures that support long-term customer loyalty. As founder of The Chip Bell Group, he works from both Dallas Texas, and Atlanta, Georgia. Before starting the firm in 1980, he was director of management and organization development for NCNB, now Bank of America. He holds graduate degrees from Vanderbilt University and George Washington University, so he brings academic and real-world experience to his many publications. He is the author or co-author of several best-selling books, including Customer Loyalty Guaranteed, Service Magic, Customers as Partners, and his latest, Take Their Breath Away: How Imaginative Service Creates Devoted Customers. He is also the author of over 300 articles that have appeared in professional journals, such as Management Review, Quality Digest, Leader to Leader, Journal of Management Consulting, and CARING magazine.