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Seventh Annual CEO SCHOOL

CEO School Features:
Top Corporate Leaders Sharing Their Secrets of Success

Sunday, October 7, 2007 from 8:30 a.m. to 1 p.m.

The CEO School, which begins each NAHC Annual Meeting, was designed to help the industry's present and future leaders. The goal is to put them in touch with many of the best and brightest from other industries who have been asked to share the secrets of success. The CEO School, therefore, is very much a leadership or management seminar.

It is human nature for all industry leaders to believe that their issues and problems are unique, and to some extent, this is true. However, there are far more commonalities across-the-board from industry to industry than there are differences.

The CEO School allows NAHC's leaders to listen and learn, extrapolate from other industry executives, and hopefully, find answers which they can implement immediately when they return home.

The CEO School is NAHC's way of building the intellectual equity of its members. Home care and hospice CEOs are often too busy, mired in the paperwork and red tape, to read as much as they would like. The CEO School brings the experts to them, face-to-face, and helps teach, challenge, and inspire them. Its purpose is to, in the words of Stephen Covey, "sharpen the saw."

CEO Leadership school Speakers

Howard Behar
Former President, Starbucks Coffee Company

Howard Behar is former president, North America, of Starbucks Coffee Company. He first joined the Company in 1989 when Starbucks had 28 stores. Initially serving as executive vice president, Sales and Operations, Howard played an integral role in building the foundation of Starbucks retail operations, while developing many programs that reinforced the values and culture of this people-oriented company.

Howard grew the retail business from 28 stores to more than 400 stores by the time he assumed the position of president, Starbucks Coffee International in 1995. Under Howard's leadership, Starbucks opened its first location in Tokyo, Japan in 1996. Following this historic opening, he introduced the Starbucks brand across Asia and the United Kingdom. Howard retired from day-to-day operations in 1999. He returned to Starbucks from September 2001 through January 2003 as president, North America, responsible for the overall management, business development and operations of Starbucks in all North American markets.

From 1986 to 1988, Howard was president and chief operating officer of Thousand Trails, Inc., a leading developer of private outdoor resorts. Howard joined Thousand Trails in 1983 as vice president, Resort Services and was promoted to senior vice president of Field Operations in 1986. Prior to joining Thousand Trails in 1983, he held merchandising and sales leadership positions within the home furnishing industry.

Howard maintains his strong connection to Starbucks Coffee Company by serving on its board of directors. In addition, he is on the board of Anna's Linens, Gap Inc., Washington State Budget and Policy Center and the Jewish Family Service Board. He is actively involved in his community.

Dr. Ben Leichtling
President, Leichtling and Associates

Dr. Ben Leichtling helps leaders and managers become models of greatness in their professional and personal lives. From decades of researching the qualities and attitudes of the world's greatest leaders, he creates practical guides for those who want to establish cultures of responsibility and dedication.

Before becoming a full-time consultant, coach and presenter, Dr. Leichtling directed bio-medical research laboratories for 21 years at the State University of New York, Stony Brook, the University of Colorado Health Sciences Center and the National Jewish Hospital and Research Center. He co-authored more than 30 scientific papers and book chapters on the control of gene expression.

More than 190 of Dr. Leichtling's articles have appeared in business journals and trade and psychotherapy publications across the country. His expertise has been featured in national publications such as USA Weekend, Entrepreneur and the Harvard Management Update. Knowledge TV highlighted him on a leadership segment of You Inc. He also authored a column for Caring magazine.

He is the author of Eliminate the High Cost of Low Attitudes, Bullies Below the Radar: How to Wise Up, Stand Up and Stay Up and the forthcoming book, Stop Bullies in Their Tracks: Studies in Success.

In 1988, Ben had two heart attacks within six months. Rather than agreeing to recommended quadruple bypass surgery, he developed his own Handbook for Creating Your Heart's Desire. Within a year of that unconventional choice, he was free from physical damage.

Ben and his wife of 34 years have cared for three of their dying parents at home.

Peter Roy
Former President, Whole Foods Market

Peter Roy is the former President of Whole Foods Market, the nation's largest retailer of natural and organic foods. Peter started his career in the natural products industry in 1975 as a grocery bagger at a newly-opened natural foods store in New Orleans, called Whole Food Company. By 1978, he was President of this company that was one of the largest volume natural products stores in a fledgling industry. Two years later, Whole Food Company opened one of the first natural food supermarkets in the country and helped to pioneer this new retail concept.

In 1984, Peter founded and became President of the Natural Foods Network, an industry trade association that brought together the entrepreneurs of the natural foods supermarket business. This association led to close ties between the principles of Whole Foods Market, Bread and Circus, Mrs. Gooch's, Wellspring Grocery and Whole Food Company, all of which would eventually merge into Whole Foods Market.

From 1988 to 1993 Peter successfully expanded the Whole Foods concept in Northern California and was named President of the entire company in 1993. He served in that capacity until his resignation at the end of 1998. During his tenure as President, Whole Foods was twice named one of the “100 Best Companies to Work for in America” by Fortune magazine.

Peter recently co-authored a book with Jim Autry titled The Book of Hard Choices: How to Make the Right Decisions at Work and Keep Your Self-Respect.

Peter is very active in the Healthy Lifestyle industry and serves on the Boards of Avalon Natural Products, the Naked Juice Company, Inc., Traditional Medicinals, Inc. and West Marine.

Stuart R. Levine
Former CEO, Dale Carnegie & Associates, Inc.

Stuart Levine is Chairman and CEO of Stuart Levine & Associates LLC, an international consulting and leadership development company that helps leaders become more successful by embracing six fundamentals of success for effective performance, sustainable business results, and making the best use of their most precious resource – their time. The company specializes in strategic planning, assessment, processes and leadership development that enable clients to link the fundamentals with strategic goals to ensure lasting organizational success, and to live a more productive and meaningful professional and personal life.

Stuart has delivered powerful keynote speeches on leadership to hundreds of corporations and associations, including Microsoft, Citigroup, Siemens Medical Solutions, Georgia Pacific, The Federal Reserve Bank, U.S. Chamber of Commerce and The Society for Human Resource Management. Stuart's expertise across industries includes advertising, healthcare, telecommunications, retail, real estate, and financial services.

Stuart R. Levine is the author of The Six Fundamentals of Success: The Rules for Getting It Right for Yourself and Your Organization (Doubleday, 2004). The book, a national best seller, was released as Doubleday's lead business book and has been profiled on The Today Show, and is currently published in ten languages. He is co-author of the international bestseller, The Leader in You, published in 22 languages with over one million copies sold. In January 2007, Doubleday released Stuart's new book, Cut to the Chase and 99 Other Rules to Liberate Yourself and Gain Back the Gift of Time.

Mr. Levine received the 1995 Entrepreneur of the Year Award in the category of Leadership by Ernst & Young and Inc. Magazine.

 

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