• New advertisers must send prepayment for first ad before publication.
• Insertion instructions must be supplied for every advertisement and must clearly state the following information: name of publication, name of advertiser, date to be inserted, size of advertisement, and identification of advertisement (proof of ad to be furnished if possible), plus any special instructions, such as bleed, color, etc.
• Artwork more than one year old will not be accepted as current material.
• No conditions, printed or otherwise, appearing on the space order, billing instructions, or copy instructions that conflict with NAHC's stated policies will be binding for the publisher.
• Orders are accepted no earlier than one year in advance.
• A contract year, or 12-month period, starts from the date of the first insertion. Twelve-month periods do not overlap; in other words, space counted in one contract period to determine the rate for that period cannot be counted toward determining the rate for subsequent or past periods.
• Space orders, whenever possible, should specify a definite schedule of insertions, issues, and sizes of space.
• The forwarding of an order is construed as an acceptance of all the rates and conditions under which advertising is sold at that time.
• Contracts may be discontinued by either party with 30-days' advance written notice.
• Verbal agreements are not recognized until confirmed in writing.
• If more or fewer insertions are used within the one year that was specified in the orders, charges will be adjusted in accordance with established rates.
• NAHC reserves the right to give better position than specified in the order, at no increase in rate.
• The advertiser and advertising agency agree to indemnify, defend, and save the publisher from any and all liability for content (including text, illustrations, representatives, sketches, maps, trademarks, labels, and other copyrighted matter) of advertisements printed or the unauthorized use of any person's name or photograph arising from NAHC's reproduction and publishing of such advertisements pursuant to the advertiser's or agency's order. NAHC reserves the right to reject, discontinue, or omit any advertising or any part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising matter.
• Acceptance of advertising for any product or service is subject to investigation of the product or service and of the claims made for it in the advertisement submitted for publication.
• The publisher is not responsible for errors due to improper file preparation, and additional charges may apply to prepare the advertisement for print reproduction.
• All advertising is subject to NAHC's approval. The publisher reserves the right to reject advertising that is not keeping with the publication's standard or NAHC's Vendor Policy (see page 27).
• The publisher's liability for any error will not exceed the charge for the advertisement in question.
• The publisher assumes no liability if for any reason it becomes necessary to omit an advertisement.
• The publisher is not liable for delays in delivery and/or nondelivery in the event of an act of God, action by any government or quasigovernment entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner.
• Failure to make an order correspond in price or otherwise with the rate schedule is regarded only as a clerical error, and publication is made and charged for upon the terms of the schedule in force without further notice.
• Association advertising ordinarily takes the rate earned for space used by the association advertising alone. Individual members of associations cannot bulk their individual company space with the association space to earn bulk rates for themselves.
• Supplied inserts will be charged regular black-and-white space rates plus additional production costs incurred. A charge lower or higher than actual black-and-white space rates would be considered price discrimination.
• Agencies are entitled to only one copy of an issue regardless of the number of advertisements placed by the agency in the publication.
• When a change in copy, covered by an uncancelled insertion order, is not received by the closing date, copy run in a previous issue will be inserted.
• Any deliberate attempt to simulate a publication's format is not permitted, and the publisher reserves the right to place the word "advertisement" with copy that, in the publisher's opinion, resembles editorial matter.
• Advertisements offering prizes or contests of any nature are accepted provided prior approval has been obtained from the Post Office at the place of publication entry.
• Requests for specified position at rate of press rate are given consideration, but no guarantee is made unless the position premium has been provided for in the contract.
• No allowance is made to advertisers for furnishing complete plates, text, and illustrations for their advertisements.
• NAHC reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

It is NAHC's policy that any company marketing products and/or services to NAHC's membership through advertising in NAHC publications, exhibiting at NAHC meetings, participating in NAHC's Associate Membership program, or purchasing NAHC mailing lists must also promote its products and services in accordance with the criteria below.

To maintain and protect the mission and purpose of the association, NAHC reserves the right to review and restrict vendor activities that may dilute the association's effectiveness as the unified voice for home care and hospice.

The following criteria shall be used as a basis for reviewing compliance with the NAHC mission and purpose, although other criteria may apply at the discretion of NAHC:

• A company's product or service shall not conflict with NAHC's mission and purpose.
• A company's promotional materials shall not imply or state a NAHC endorsement, unless an official NAHC endorsement has been secured.
• A company's product or service shall not solicit for its own membership, subscribership, or publication through NAHC's publications by advertising, if such membership or subscribership is in conflict with NAHC's mission and purpose.
• A company's product or service shall not solicit for its own membership, subscribership, or publication through NAHC's tradeshows, if such membership or subscribership is in conflict with NAHC's mission and purpose.
• A company's product or service shall not solicit for its own membership, subscribership, or publication through NAHC's mailing lists, if such membership or subscribership is in conflict with NAHC's mission and purpose.
• A company seeking or holding NAHC Associate Member status with the purpose of developing an organization whose primary purpose is in conflict with NAHC's mission and purpose may be denied such status.
• A company reserving a function or hospitality space at a NAHC meeting with the intention of recruiting attendees for an organization or publication whose primary purpose is in conflict with NAHC's mission and purpose may be prohibited from participation.

The mission and purpose of NAHC is to serve as the unified voice for the home care and hospice community. More specifically, NAHC's responsibility as charged by its Board of Directors and membership is to promote and protect the principle of one unified organization as the best vehicle for moving the home care field forward. Article II of the NAHC Bylaws outlines the purposes of the organization as follows:

1. To heighten the political visibility of home care services.
2. To affect legislative and regulatory processes impinging on home care services.
3. To gather and disseminate home care industry data.
4. To promote home care as a viable component of the health care delivery system.
5. To foster, develop, and promote high standards of patient care in home care services.
6. To provide an organized and unified voice for home care provider organizations.