CMS Issues a New Condition Code for Home Health Claims
The National Association for Home Care & Hospice (NAHC) and the Private Duty Homecare Association of America brought two nationally recognized figures – Bob Roth and John Marchica – to Charleston, South Carolina, on February 1-2 to the Private Duty Home Care Conference to explain partnerships with ACOs. Bob Roth is the Managing Director and Co-Founder of One on One Home Care Solutions, and Managing Partner and Co-Founder of Cypress HomeCare Solutions, of Phoenix, Arizona. John Marchica, is the President of Darwin Research Group in Phoenix, AZ.
They provided a wealth of information about ACO partnerships. Mr. Roth utilized his background in trade marketing to emphasize the importance of having a solidly branded agency and the value that brings to a potential ACO. “Private duty home care is the only post-acute provider who can be in the home consistently with the patient after discharge,” he said, and this makes it an asset in the market. Mr. Roth added that consumers who share positive feedback through social media boost the standing of agencies and this, too, can make private duty agencies an attractive partner for ACOs. “Private duty home care needs to share the responsibility of preventing hospital readmissions,” he continued. That is a goal patients, their families, hospitals, and agencies all have in common. “I believe in quality care to produce great outcomes… Quantify the benefit of the partnership and make sure your story can be heard.”
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