Private Duty Conference Highlights: Recruitment, Retention, and Branding Session Overviews
Private duty home care agency leaders had two days of education sessions at the Private Duty Home Care Conference, hosted by the National Association for Home Care & Hospice (NAHC) and the Private Duty Home Care Association (PDHCA) in Charleston, South Carolina on February 1-2. NAHC President Val J. Halamandaris led the opening general session sharing his views on “The Home Care Agency of the Future” and subsequent sessions covered marketing, compliance, conducting business with ACOs, accreditation, and a national legal update. Bob Roth, Managing Partner and Co-Founder of Cypress HomeCare Solutions in Phoenix, Arizona, and Georjean Sweis, Director of Operations for Visiting Angels got to the heart of what makes a home care agency superior with their sessions on branding and staffing.
Bob Roth’s diverse experience spanning the home care and marketing worlds gave him a unique perspective on the power of branding. He stressed that branding is no less important in home care than it is in any other industry – great branding can wield great power. “Branding is a promise and an experience,” he emphasized.
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