Emerging Legal Trends in Home Care & Hospice
Part 10: Home Health and Hospice Marketing: Compliance, Fraud and Abuse, & Pitfalls
Tuesday, January 18, 2021 ; 2:00-3:00pm Eastern
Good and effective marketing strategies can increase patient census, and can help with patient and staff satisfaction, however, improper marketing activities can lead to significant financial penalties, exclusion from participation in federal and state programs, and even jail. This session will address the incorrect methods of marketing, will identify the potential pitfalls and penalties associated with improper marketing activities, and will provide strategies and solutions to market your home health and hospice in a compliant manner.
- Rachel Hold-Weiss, RPA-C, JD, Partner, Arent Fox LLP