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When:
February 4, 2021 @ 3:00 pm – 4:00 pm
2021-02-04T15:00:00-05:00
2021-02-04T16:00:00-05:00
Private Duty Home Care at NAHC Monthly Update
Essentials of Effective Digital Marketing
Thursday, February 4, 2021 ; 3:00-4:00pm Eastern
As the pandemic continues to disrupt many traditional communication lines, it’s increasingly critical for senior care providers to build a robust digital advertising pipeline. This webinar will help you consider a strategically sound approach that delivers value to your most important audiences while avoiding costly mistakes or ineffective one-size-fits-all solutions. Maximize your marketing budget with a focused approach and new technologies that enable you to reach even highly targeted audiences with a new level of precision and personalization – connecting to the right people with the right message at the right time.
Who Is This For:
- Private Duty Home Care Agencies
- Home Care Agencies
- Anyone interested in best practices and technology trends in marketing
Objectives:
- The core components of effective digital marketing
- What a sound digital architecture and strategy looks like
- New technologies that can accelerate impact and results
Faculty:
- Christine Kilman, VP of Account Marketing, Transcend Strategy Group
- Erin Hefflinger, Digital Media Strategist, Transcend Strategy Group
Registration Fee:
NAHC Member: Free
Non-member: $45