Private Duty Home Care at NAHC Monthly Update – February

Private Duty Home Care at NAHC Monthly Update

Essentials of Effective Digital Marketing

Thursday, February 4, 2021 ; 3:00-4:00pm Eastern


As the pandemic continues to disrupt many traditional communication lines, it’s increasingly critical for senior care providers to build a robust digital advertising pipeline. This webinar will help you consider a strategically sound approach that delivers value to your most important audiences while avoiding costly mistakes or ineffective one-size-fits-all solutions. Maximize your marketing budget with a focused approach and new technologies that enable you to reach even highly targeted audiences with a new level of precision and personalization – connecting to the right people with the right message at the right time.

Who Is This For:

  • Private Duty Home Care Agencies
  • Home Care Agencies
  • Anyone interested in best practices and technology trends in marketing


  • The core components of effective digital marketing
  • What a sound digital architecture and strategy looks like
  • New technologies that can accelerate impact and results


  • Christine Kilman, VP of Account Marketing, Transcend Strategy Group
  • Erin Hefflinger, Digital Media Strategist, Transcend Strategy Group


Registration Fee:

NAHC Member: Free
Non-member: $45