Home Care & Hospice COVID-19 Town Hall
How COVID-19 Has Sparked New Opportunities for Private Duty Care
Wednesday, June 3, 2020
1:00-2:30 pm Eastern
New data from a recent survey of family healthcare decision makers reveals that families have had a fundamental shift in their perceptions and expectations of healthcare providers due to the pandemic. The research indicates a strong preference for care delivered at home versus inpatient healthcare facilities. This situation opens up new opportunities for private duty care at home. Yet families have high expectations from providers that connect to issues of trust, credibility and control. This session examines the data and its implications for your private duty service to build its brand and grow patient census.
Please invite your colleagues.
FREE to attend!
- Stephanie Johnston, MBA, President & CEO, Transcend Strategy Group
Stephanie Johnston, MBA, is president and CEO of Transcend Strategy Group, a team of advisors working with senior care providers to increase referrals, reduce turnover and improve patient experience. Stephanie writes and speaks extensively on strategic planning, leadership, continuous improvement and talent development. Her personal experiences in caregiving led her to leave a Fortune 500 management career for the senior care industry. Stephanie serves on boards and committees for the National Association for Home Care & Hospice, the National Hospice and Palliative Care Association and the Private Duty Homecare Association.
- Stan Massey, Partner & Lead Consultant, Transcend Strategy Group
For the past 19 years, Stan Massey has been the nation’s leading expert in brand and marketing for hospice organizations. He has worked on marketing, communications and planning projects for more than 40 homecare organizations, coast to coast. Every client that has followed his advice has experienced exponential revenue growth. Guided by research, Stan skillfully crafts plans and communications that yield exceptional results – increasing referrals, elevating quality, reducing turnover and improving patient experience. Stan has served as a keynote or session speaker at more than 30 state hospice conferences and a dozen national homecare conferences.
(Note: If you’ve registered for one webinar in the series, you are automatically registered for all of the webinars.)