Who Attends the Financial Management Conference & Expo?

FMC Attendee Demographics

In 2019, more than 500 home care and hospice managers – many of them C-suite – attended the Financial Management Conference. Attendees’ roles in their organizations include:

  • Chief Financial Officer
  • Finance Manager or Director
  • Chief Executive Officer
  • Administrator
  • Owner or President
  • Vice President
  • Executive Director
  • Accountant
  • Controller
  • Chief Operating Officer
  • Executive Vice President or Senior Vice President

Attendees at the Financial Management Conference represent leaders in the industry with multiple years of experience to share. More than 55% of attendees have 11 years or more experience in home care and hospice, and 39% have worked in the home care and hospice industry for 11-25 years.

Attendees tell us they are interested in meeting with these types of product and service providers:

  • Data Analytics Benchmarking Software
  • Education and Training
  • Data Performance Measurement
  • Telehealth/Technology
  • Business Services
  • Accounting
  • Computer Software/Hardware
  • Consulting
  • Recruitment and Staffing
  • Electronic Medical Records
  • Marketing
  • Communications Technology
  • Medical Devices and Supplies
  • Insurance
  • Accreditation
  • Pharmaceuticals
  • Publishers

The majority of attendees tell us the main reason they attend is to learn – but not just in the classroom. They also want to learn about the latest products and services that can help them run their agencies successfully.



Role in Organization

40 percent of those attending Financial Management Conference are C-Suite, from owners to CEOs and CFOs.




C-Suite (CEO, COO, CFO, Executive Director, Owner, President, etc.)     40%

Senior Management (including Executive/Senior VP, Vice President, Controller, etc.)  13%

Management (Finance Manager or Director, Administrator, etc.)             39%

Other    8%


Purchasing Authority

68% of attendees are the final decision maker or have significant influence over purchasing decisions in their agencies.

34%     Final Decision Maker

33%     Significant Influencer

17%      Makes Recommendations

11%      No Role in Purchasing

4%     Researcher