Welcome & Keynote
Emilie R. Bartolucci, Ed.D., MPA, CPXP, Executive Director, Private Duty Home Care at NAHC | Emilie is currently the Executive Director of Private Duty Home Care at NAHC. She joined NAHC in March of 2019 as the Director of Grassroots Advocacy and Community Engagement, having previously worked for BAYADA Home Health Care from 2015-2019 in various corporate roles aimed at improving employee and consumer experience as well as culture across the organization. Previously she served as “Lady” of The Ritz-Carlton Hotel Corporation for a number of years before moving into academic healthcare at Penn Medicine assisting in opening the Penn Medicine Center for Health Care Innovation, and briefly working with The Children’s Hospital of Philadelphia to further develop their patient and family experience programs.
She is a seasoned experience and engagement professional with expertise in operational performance improvement, strategic planning and design, service excellence, and transformational change across multiple fields. She believes in servant leadership and is adept at business development, driving change, and transformation in complex environments mainly by leading through influence and empowering teams and individuals. Emilie is passionate about engagement and building organizational systems and processes that support an end-to-end stellar experience for employees and consumers alike which fosters positive workplace culture tied to core business values.
Emilie holds a doctorate in educational leadership and organizational development from the University of New England, a master’s in public administration from Villanova University, and she completed her undergraduate degree at the University of Massachusetts, Boston with a concentration in psychology. She has held certification through the Beryl Institute since 2016 as a Certified Patient Experience Professional (CPXP) and joined the Patient Experience Institute (PXI) board in 2020.
Keynote: The Power of Personality
Merrick Rosenberg, MBA, CEO Take Flight Learning, Author, Personality Expert and Thought Leader | Merrick Rosenberg co-founded Team Builders Plus in 1991 and Take Flight Learning in 2012. He is the author of Personality Wins, The Chameleon, and Taking Flight!, three books about tapping into the power of your personality. Merrick reinvented how we learn about ourselves and the people in our lives…and you are going to get a taste of that today. He developed a range of personality-based training programs that are delivered by his staff and a growing network of certified trainers around the world. Merrick has worked with more than half of the Fortune 100 companies and under his leadership as CEO, Take Flight Learning has been selected as the New Jersey Business of the Year and has repeatedly been named one of the Fastest Growing Companies and Best Places to Work in the Philadelphia area.
Bringing the Hospital Home with Private Duty Home Care
Sheila Davis, CHCE, Executive Senior Vice President of Area Operations, Always Best Care Senior Services | Sheila is a healthcare professional with over 33 years of executive leadership experience with solid knowledge of health care operations & comprehensive nursing care procedures. She has a strong reputation as a self-directed, goal-driven professional with superior problem solving, communication, management skills, & organizing projects to improve the quality of patient care & effective operations. Sheila has a devout commitment to regulatory issues to ensure quality of care can be provided to all clients in need regardless of age, race, gender, etc. & has a firm belief that information provided to legislative members can & do make a difference. Sheila is active with both NAHC & the HCAOA & has most recently been appointed to the HCAOA Medical Advisory Council and the NAHC Private Duty Advisory Council. She is also a current elected and board-appointed director with TAHCH. She has participated as a Quality Reviewer of Publications for Home Care University in Washington, DC, as well as successfully spoke at many health care conferences. She has served on the NAHC Strategic Planning Committee; PDHCA Advisory Board; HCAOA Medical Advisory Board; TAHC&H Government Affairs Committee, Private Pay Committee, Clinical Practice Committee, & Community Care Services Committee.
Sheila received her Degree in Business with an emphasis on Health Care Administration from Texas Tech University -Lubbock, became a Certified Home Care & Hospice Executive in 1998. Sheila resides in Wichita Falls, Texas with her husband, Terry. They enjoy spending time with their two children & family and recently welcomed their first grandchildren, granddaughter in July and grandson in December 2020.
Summer Napier, BSN, RN, LPN, HCS-C, COS-C, CEO and Owner, Healing Hands Healthcare, LLC | Summer Napier is the founder, and CEO, of Healing Hands Healthcare, LLC, Healing Hands Primary Home Care, LLC, and Little Black Bag House Calls, LLC. Summer has more than 10 years’ experience in home care, with the past 5+ years being in executive-level management. Summer oversees the daily operations, growth, profitability, and the execution of the company’s vision. Summer is an active member in both the Texas Association of Home Care & Hospice, as well as the National Association for Home Care & Hospice where she participates on multiple committees, as well as the Private Duty Advisory Board. Summer is certified as a Home Care Specialist in Compliance, as well as a Home Care Clinical Specialist in Oasis. She has a Bachelor in Science of Nursing from the University of Texas at Arlington and is currently pursuing her Master in Business Administration in Healthcare Management.
5 Best Practices for Caregiver Mentoring: The Secrets to Employee Retention 2021
Kathy Febraio, CAE, President, NYSHCP | Kathy Febraio joined HCP in 2019 and has served as President since January 1, 2019. Kathy is a Certified Association Executive with over 20 years of leadership experience in Association and trade group management. In this time, she has developed a strong background in policy analysis, public testimony, and coalition building. Kathy possesses an impressive skill set in not only association operations but also developing advocacy strategies. She has served as the Executive Director for the Pharmacists Society of the State of New York, Inc., in Albany and Executive Director of NYS Speech Language Hearing Association, Inc., in Latham. Kathy likes to spend her free time outdoors as close to the water as possible. She kayaks, snowshoes and relaxes on the beaches in Rhode Island. She is a new grandmother and loves spending time with her grandson. She enjoys creative activities like quilting, crafting, and gardening.
Erik Madsen, MBA, CEO, Home Care Pulse | Before joining Home Care Pulse, Erik was an executive at a global company focused on improving human wellness, where he spent nearly twenty years in roles that spanned marketing, sales, operations, and customer support. Erik joined Home Care Pulse as COO seven years ago and took the reins as CEO in 2018. In addition to experience as a consultant and educator, Erik has been a featured speaker at conferences and events across the country. Erik is a committed mentor who prioritizes the individual development of the people within his organization and his sphere of influence. Outside of work, Erik enjoys exploring the Idaho outdoors, coaching youth baseball, and spending time with his family.
Carole L. Mosher, BSN, RN, Director of Training, North Country Home Services | Carole started her nursing career in 1990 as a Licensed Practical Nurse and worked for 23 years at North Country Home Services as a Field Supervisor and Scheduling Coordinator before going back to college in 2015 to further her degree. In 2019, Carole returned full time to NCHS with her Bachelor of Science in Nursing to serve as the Director of Training. As the Director of Training at NCHS she is responsible for teaching and oversight of the Home Health Aide and Personal Care Aide Training Program. North Country Home Services is a licensed home care provider in rural upstate New York and has 4 office locations that cover 5 counties. In her role, she is also actively involved in the ongoing efforts to improve the recruitment and retention efforts of caregivers.
Kesha Yansen, MPH, Business Development Manager, Family Care Certified Services | Kesha Yansen holds a Masters Degree in Public Health from King’s Graduate School and has served for over eight years as the Business Development Coordinator for Family Care Certified Services, a Certified Home Health Agency registered with the New York State Department of Health. Kesha initiated the mentorship program for Family Care Certified services and she plays an intricate role in retaining employees through peer-to-peer mentoring. The mentorship program under Kesha’s leadership has proven to be insightful and beneficial to mentors, mentees, and management. It allowed all parties to highlight strengths, inefficiencies and make necessary improvements where needed. Kesha genuinely believes access to home care services is imperative to the most vulnerable homebound patients irrespective of their communities, social and economic status. Lastly, Kesha is passionate about collaborating with various stakeholders to assess, building health awareness, developing, implementing and evaluating programs to mitigate the needs of patients in all communities.
How to Promote a Culture of Innovation
Patricia Drea, BSN, MPA, Senior Vice President for Home Care and Private Duty Solutions, Axxess | Patricia Drea is the Senior Vice President for Home Care and Private Duty Solutions at Axxess, the leading technology innovator for care at home. She helps lead the team responsible for developing software solutions for home care and private duty providers. Patricia served on the Private Duty Home Care Association Advisory Board from 2005 to 2016, including as the board chair in 2014. She has also been actively involved in committees for the National Association for Home Care and Hospice. Prior to joining Axxess, Patricia served as the Chief Operating Officer at Visiting Angels Living Assistance, where she supported 650 offices across North America.
Sherry McGowan, Co-owner, Visiting Angels | Sherry McGowan is co-owner of Visiting Angels of Crystal Lake and Barrington, Illinois, and Madison, Wisconsin. She has spent her career creatively helping others to transition from one change to another through various entrepreneurial and leadership roles, coaching, mentoring, and encouraging a variety of demographics. Her work has included engagement with youth, married couples, the homeless, and seniors. Sherry has experience using a Best Practices paradigm and hopes to encourage other business owners looking for ways to grow their leadership and their home care organization.
Private Duty Home Care – Operations Best Practices Expert Panel Discussion
Dr. Lucy Andrews, DNP, MS, BSN, RN, President & CEO, At Your Service Nursing and Home Care | Nursing Educator and owner and founder of a nursing and private duty home care company in California. Lucy has worked in home care over the last twenty-plus years. She opened and grew her own home care agency since 2003. She has experienced many real-life “home care nightmares” and lived through them and those experiences have made a stronger staff and agency to support her clients. Lucy will complete her Doctorate in Nursing in December of this year.
Maxine Hochhauser, MBA, PT, President, Home and Community Based Services Division | Maxine Hochhauser joined LHC Group in early 2019. As president of the home and community-based services division, she is responsible for all aspects of the operations and growth of the division. Ms. Hochhauser has an extensive background in all aspects of the home care industry (both Medicare-certified and Medicaid-reimbursed), including private duty, hospice and palliative care, and other service lines including rehab and skilled nursing facility operations. She has served on several boards, including the National Association for Home Care & Hospice, the Home Care Association of NY State, and on several industry executive committees and advisory boards. In her previous role, Ms. Hochhauser provided consulting services to Medicare-certified home health agencies. Prior to her consulting assignments, she served as the chief operating officer for Addus Home Care, and as senior vice president of enterprise operations for Amedisys in the delivery of home health and hospice. Ms. Hochhauser holds both an MBA and a BS in physical therapy.
Brittnei Salerno, President and CEO, La Jolla Nurses Homecare | Brittnei Salerno holds a business degree from San Diego State University and a wealth of experience in the field of private duty home care. Her mother founded La Jolla Nurses Homecare in 1977 which is now regarded as the oldest and most respected private home care agency in San Diego County. Brittnei joined her mother in the business over 30 years ago. She has been managing all operations for the company for over two decades.
In addition to running her agency, Brittnei also works to improve home care by improving her profession. On a national level, she serves on the Board of Directors for NAHC, and as Chair of Private Duty Home Care at NAHC. Within her state of California, she is Past Chair and an active member of the Board of Directors for CAHSAH, the California Association for Health Services at Home. She has provided leadership in countless legislative initiatives with many years devoted to the Policy and Advocacy Committee, both as a member and as chair of the committee. She has testified on behalf of the homecare industry during legislative and judicial hearings in Sacramento and Washington D.C. In 2006, she was honored with CAHSAH’s highest honor, the Lois Lillick award, for her outstanding contributions in the development of local, state and national home care associations. In addition, she is an eight-time recipient of CAHSAH’s Grassroots Advocate of the Year Award.
Brittnei is a strong advocate for the elderly in her community, serving on the San Diego Police Department Elder Abuse Task Force for over a decade. This task force researched and constructed the home care ordinance later introduced in Napa Valley, CA, designed to protect seniors in need of home care services by requiring thorough criminal background checks of every home care worker.
In addition to her legislative and advocacy work, she enjoys many speaking engagements, presenting in her local community, at numerous state and national conferences and as faculty for CAHSAH’s Home Care Manager certificate program and CAHSAH’s Home Care Agency Start Up Conference.
Jeff Salter, Founder and CEO, Caring Senior Service | Jeff Salter is the founder and CEO of Caring Senior Service. Caring provides home care services to help seniors avoid relocation. While working at a home health care company, Jeff saw that seniors and families were not able to handle the challenges of aging in place. At 20 years old, Jeff started his company to be the solution for local and long-distance caregiving. Within 5 years, he had opened an additional 4 locations and in 2003 started franchising.
Jeff brought a never quit attitude to Caring that has added over 45 locations operating in 23 states. He recognized early in his business career that creating systems allowed for his operations to be predictable. Today his franchise locations benefit from a systematic approach to what many consider a non-systematic business segment.
Advocacy & Legal Updates & 2021 Predictions
Angelo Spinola, Esq. Shareholder, Co-Chair, Home Health and Home Care Industry Group, Littler | Angelo Spinola regularly represents employers across the country in collective, class, and hybrid actions brought under the Fair Labor Standards Act and various state wage and hour laws. His experience includes: helping employers respond to wage and hour investigations by the Department of Labor and state agency equivalents, conducting wage and hour practices audits, developing compliance measures that minimize wage and hour exposure, representing management in grievance arbitrations, and drafting restrictive covenant agreements. He also works with global employers regarding their U.S. employment law-related needs and cross-border human resources issues. Angelo is a core member of Littler’s Wage & Hour, Healthcare and International Law Practice Groups. Appearing on behalf of employers in federal and state courts and administrative tribunals throughout the United States, Angelo has litigated all types of discrimination cases, including age, disability, race, national origin, sex, harassment and retaliation, and unfair competition. Angelo’s litigation and counseling experience spans multiple industries and includes: healthcare, hospitality, staffing, construction, telecommunications, manufacturing, and retail.
William A. Dombi, Esq., President, National Association for Home Care & Hospice | Bill Dombi specializes in legal, legislative, and regulatory advocacy on behalf of patients and providers of home health and hospice care. With nearly 40 years of experience in health care law and policy, Bill Dombi has been involved in virtually all legislative and regulatory efforts affecting home care and hospice since 1975, including the expansion of the Medicare home health benefit in 1980, the formation of the hospice benefit in 1983, the institution on Medicare PPS for home health in 2000, and the national health care reform legislation in 2010. With litigation, Dombi was lead counsel in the landmark lawsuit that reformed the Medicare home health services benefit, challenges to HMO home care cutbacks for high-tech home care patients, lawsuits against Medicaid programs for inadequate payment rates, along with current lawsuits challenging the Medicare home health face-to-face encounter rule and the Department of labor changes to the overtime rules under the Fair Labor Standards Act. In addition to litigation, Bill offers extensive community and professional educational services. Bill Dombi is admitted to practice in Connecticut and Washington, DC. He is also admitted to numerous federal courts including, the US Supreme Court and several Court of Appeals.
Turning the Tables on Turnover: Using Inside-Out Branding to Reduce Turnover and Consistently WOW Clients
Stan Massey, Partner & Lead Consultant, Transcend Strategy Group | Stan Massey, BA, is lead consultant for Transcend Strategy Group. For the past 18 years, Stan has been developing effective communication strategies, creative concepts and attention-grabbing campaigns to successfully build brands for providers of home-based care. Guided by research, Stan skillfully crafts strategic marketing plans and messages that speak to their target audiences and yield exceptional results – helping to increase referrals, elevate quality, improve the patient experience and ultimately boost revenue. Stan has worked on improving internal communications as well as crafting marketing strategies and campaigns for more than 40 home-based care organizations, coast to coast. Stan has been invited to serve as a keynote speaker or session speaker at more than 30 state hospice conferences and multiple national conferences.
Emily (Barry) Zarecki, Vice President Account Management, Transcend Strategy Group | A results-driven strategic communication professional with extensive experience leading internal communications within global Fortune 500 and Fortune 1000 companies as well as an 8,000 employee nonprofit health system. I have a passion for culture building and aligning employees with business goals and strategy. Other areas of expertise include leader/executive communication, HR communication, employee engagement, mergers and acquisition, and content marketing.
The Secret to Dementia Care in Private Duty Home Care
Lauren Hirsch, LCSW, Director, BAYADA Home Healthcare | Lauren received an undergraduate degree in Psychology from Ithaca College in 2006 and a Master’s in Social Work from New York University in 2011. She is a Licensed Clinical Social Worker in New Jersey and holds a certification in Post-Traumatic Stress Management, Psychological First Aid Training and Trauma Focused – Cognitive Behavioral Therapy. Lauren has multiple experiences in individual, family and group therapy working in a variety of settings including inpatient, outpatient, partial care, and in-home services.
She has worked in the Home Care industry for over 12 years. For the last eight years, she provides leadership and support to the senior population personal care practice with Bayada Home Health Care. It is with BAYADA that Lauren co-developed and implemented Bayada’s successful Dementia Specialty Training for Home Health Aides, which has been taught in over 30 offices nationwide.
Kristin Kingery, MSW, LSW, Division Director at Bayada Home Health Care | Kristin Kingery, MSW, LSW, is a Division Director at Bayada Home Health Care. Kristin received her Master’s in Social Work (MSW) in 1992 and has been working in the health care field since 1981. In addition, Kristin has experience working in nursing homes, adult daycares, assisted living communities, home care and with community services. Her expertise is in caring for people with Alzheimer’s disease and dementia. Kristin has spent time as a staff educator, training caregivers, social workers, administrators, and other personnel on how to care for people with dementia.
Kristin’s passion is assisting the aging population with many things, from living in the least restrictive environment, empowering them to advocate for themselves, and to become knowledgeable of community services in the area which would help them age in place. Training, educating, and supporting family caregivers is also very important to her, as she facilitated a support group for family caregivers for 12 years, served on the Alzheimer’s Association Speakers bureau presenting many topics to families including caring for the caregiver, stress management, and understanding dementia. She has been a volunteer for the Alzheimer’s Association for 30 years including serving as the Chairperson for the Philadelphia Walk to end Alzheimer’s for 9 years and receiving the Volunteer of the year award in 2007.
Michelle Watts, MBA, Director, BAYADA Home Healthcare | Michelle earned her undergraduate degree in Business Administration from Elon University, 2012. In 2017, she received her MBA in Health Care Administration from Wilmington University. Michelle has been a member of the Delaware Home Care Association since 2015. She has worked for Bayada Home Health Care since 2012 and has served as the Director of the Delaware Personal Care Office for the last 5 years. Michelle was one of the first offices to participate in the Bayada’s Dementia Specialty Program in 2013, initially helping to coordinate the program locally and is now an instructor.
The New Operations Toolkit | Supporting Best Practices Around Infection Control and Employee Safety Measures
Pam Conlon-Sandhu, RN, BSN, CRRN, Director of Client Services, Agility Health | Pam is the Director of Client Services at Agility Health, running the daily operations of their licensed private duty home health agency located in the San Francisco Bay Area. She is both a registered nurse and certified rehabilitation registered nurse with over 35 years of experience. Prior to joining Agility Health in 2012, Pam was the Director of Rehabilitation at Mills-Peninsula Health Services overseeing inpatient Acute Rehab, outpatient therapies, acute medical nursing units, and pain programs. Pam brings her robust experience to Agility Health and oversees clinical staff, daily operations, and works with our patients as a care manager. She also serves in an advisory role on the City of Mountain View Age-Friendly City Task Force and is currently serving on the Honor Partnership Council. Pam lives in Mountain View with her husband of 36 years and enjoys reading, writing poetry and long walks with their Great Pyrenees Yogi.
Juliet Nyattta, COO, Honor | Juliet Nyatta is COO at Honor, where she leads care delivery teams and strategic operating functions. Previously, she was a Partner at Andreessen Horowitz, one of Honor’s early investors, and served as a Vice President at J.P. Morgan Chase where she led work on client experience, strategy, and operations. Juliet graduated with a B.S. in Business and Technology from the Stevens Institute of Technology. Outside of Honor, she loves being a mom to her two daughters, Asha and Lola.
Creating Value Through Predictive Analytics to Improve Health Outcomes and Drive New Revenue
Kunu Kaushal, CSA, Founder & CEO, Senior Solutions | Kunu Kaushal is the Founder & CEO of Senior Solutions, Founder of the Independent Home Care Alliance (IHCA), and Past President of the Tennessee Association for Home Care (TAHC). With his grandparents as his first clients, Kunu opened Senior Solutions in 2010, and in its 10+ years of operation, the company has added service lines in transportation, nutrition, care management, transition services, and veteran care solutions, all while expanding to 20+ offices, all 95 counties in Tennessee, and the metro Atlanta, Georgia area. Senior Solutions is recognized as a top 5% independent agency and a three-time Inc. 5000 honoree in 2018, 2019, and 2020. Kunu has also been recognized as an Aging New Media Future Leader in 2020. Beyond owning and operating his home care agency, Kunu loves spending time with his wife, Jill, and their three daughters. Kunu is passionate about speaking and networking at as many industry events as he possibly can!
Maureen O’Connor, MBA, Senior Solutions Manager, Applied Insights
Maureen is the Senior Solutions Manager for Applied Insights, the team that drives WellSky’s predictive analytics strategy. In addition to CareInsights for Personal Care, she directs the CareInsights for Home Health and CareInsights for Hospice solutions. Maureen has over a decade of experience in the healthcare industry, starting her career as a strategy & management consultant at HealthScape Advisors and then moving to Aon’s Health and Benefits consulting practice. She has an MBA from the University of Texas at Austin and a BS in Finance from the University of Illinois at Urbana-Champaign.
Homecare Technology and a New Connected Remote Workforce
Lisa Ferden, Co-founder & COO, Generations Homecare System | Lisa Ferden serves as COO and Co-Founder of IDS, the parent company of Generations Homecare System, the industry-leading solution for personal care providers throughout the US and abroad. Generations helps agencies achieve compliance with state and federal regulations on matters such as Medicaid billing, secure documentation, real-time messaging, and as of late, vaccination tracking for caregivers and clients alike. As a social enterprise, Generations helps agencies with best practices around remote workforce management and purpose-driven services such as employee recruitment and engagement, as well as the mitigation of loneliness and isolation in the face of a global pandemic. Lisa personally oversees the onboarding of new clientele and works closely with success managers and system trainers to ensure agency objectives are not only met but new technologies are introduced to nudge each agency towards greater heights of productivity and success.
In 2014, Lisa was named as Entrepreneur of the Year by Central Michigan University Research Corp and was listed on Inc.5000’s list of fastest-growing companies in the US twice. She currently serves as a mentor to a number of startups located within a Michigan SmartZone – a state-wide economic impact program designed to bring resources and development tools to Michigan entrepreneurs. Lisa is currently a member of Inc.Masters a group comprised of prior Inc.5000 winners, and also holds membership with Women Presidents Organization (WPO) which serves and promotes female-owned businesses around the world.